SMS consent and message handling

This draft describes how Maggs intends to handle SMS consent for its own marketing and for service communications configured for customers.

Service messages

A person who submits an enquiry or asks for a response may receive messages that are reasonably necessary to deal with that request, for example an acknowledgement, appointment information or a direct reply about the job.

Marketing messages

Marketing consent must be separate, optional and recorded with the wording shown to the person, the source and time. Declining marketing consent must not prevent someone from asking a question or booking a walkthrough.

Sender identity

Messages must identify the business sending them and include current contact details where required. Message templates should not imply that a human has personally typed or reviewed a message when that is not true.

Stopping messages

Recipients can reply STOP to marketing SMS. Maggs workflows must suppress further marketing messages for that number and retain the opt-out record. A recipient may still receive essential one-to-one or transactional communications they request, where lawful.

Review requests

Review requests must be sent consistently to eligible customers. Maggs does not support showing a public-review link only to people who first choose a favourable rating, or offering an incentive for a positive review.

Charges and support

Standard carrier charges may apply. The final sender name, help contact and operating-entity details must be added before messaging is activated.